Brand Creation
Creating Meaning and Desirability. SGK's work for top global and regional brands starts with the creation of brand meaning. In ideas that crystallize and emotionally express what the brand is and what it stands for. In strategy that identifies the whitespace opportunities.
Brand Activation
Brand Activation is a marketing discipline, and is a relatively new term in the industry. Brand Activation is the art of driving consumer action through brand interaction and experiences. In simple terms, the key aim of these sorts of campaigns is to get consumers to act
Brand Analysis
In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management